Background – Peter has a space saving furniture startup. He came to us for direction as his company had two different identities, only one prototype and plenty of passion. Our mission was to rebrand the company; giving it a clear purpose, single name and visual identity.
Concept – Branding – Art Direction
In Swedish means ‘inner’. The name refers to the interior of the home, the things the furniture contains, and in its deepest sense to our inner, human needs.
Martin Bloomstine Ridad Alem Carl Wåhlander Clara Braddick Anna Smirnova